To get the perfect look, the maker and his crew did a lot of research. After observing a lot of houses set during the British Raj in Kolkata, art director Nitin Desai came up with four diverse sets -- Paro's haveli before marriage, Paro's mansion after marriage, Devdas' palatial house and Chandramukhi's glistening mirrored, maze-like kotha.

The costumes have been exclusively created by designer duo Abu Jani and Sandeep Khosla. After dressing the likes of Dame Judi Dench, the duo dress Shah Rukh Khan and Madhuri Dixit. Check out SRK's intricately embroidered chikan kurtas and Madhuri's resplendent zardosi attire in the film. Costume designer Neeta Lulla strives to bring out the regal and enigmatic aspect of Aishwarya Rai's Paro by draping her in rich, traditional, nine-yard Bengali saris, replete with sindoor and a striking red tikka.