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LG aims at 10% revenue from India

Rajesh S Kurup | December 07, 2004 17:24 IST

Banking on India's "large market", consumer electronics and home appliances major, LG Electronics, hopes to increase its total digital appliance sales revenues from the country to 10 per cent by 2007.

"We expect to increase our revenues from India to around 10 per cent by 2007 and will focus on selling premium segment products in India," LG Electronics vice-president (digital appliance overseas sales and marketing) Moon B Shin said.

The company's present revenue from India is around Rs 6,500 crore (Rs 65 billion), which is over five per cent of its total global sales revenue, he said.

LG would sell high-end refrigerators, washing machines, microwave ovens and air-conditioners in the country, while it would also try to capture a high market share in the vacuum cleaner segment, he said.

Presently, the Korean consumer electronics major has a 25 per cent market share in appliances, 28 per cent in refrigerators, 42 per cent in microwave ovens and 40-48 per cent in air conditioners, Shin said.

Even though the focus would be to market its premium products in India, LG would also roll out an array of products in various price ranges to cater to the diverse customer segment in the country, he said.

"India has a large market of our goods, and is only next to China in market size. However, we expect that in the next two decades, India would overtake China," Shin said.

The company's total exports from India, which is also added under the sales head, was around $100 million, Shin said. LG Electronics would also increase its thrust on the emerging markets, including China, Russia and countries in the South East Asia, he said.

The company is also planning to increase its sales revenue from the US to around $50 billion by 2007 from the present meagre revenues of $8.7 billion, he said.

"Our presence in the US is only around one per cent of the total market size and it is necessary that we increase it to a commendable position," Shin said.

Earlier, LG Electronics India, a wholly-owned subsidiary of the company, had announced investing $150 million for setting up manufacturing facilities in India.    



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